Tech-buying decision-makers in the healthcare arena face a multitude of choices and challenges that could easily lead to a “do nothing” approach. But that hasn’t stopped forward-thinking leaders from embracing technology to aid innovation, help with new products, and recruit and hire talented workers.
In fact, research firm IDC estimated U.S. spending by small to medium businesses on IT products and services topped $186 billion in 2018.
Additionally, the CompTIA survey of 650 small to medium businesses across the United States found that nearly two-thirds (64%) of these businesses successfully rely on technology to help them reach their goals.
What technologies are healthcare companies buying? Although cloud usage is increasing dramatically, businesses still need basic hardware and workstation devices that improve employee productivity. The majority of their purchases focus on these areas:
Plus, healthcare innovators are exploring exciting new options in robotic surgery equipment, health wearables and virtual reality technology, to name just a few.
Technology empowers business leaders to achieve their most ambitious goals. No matter the size of your company, technology offers tangible benefits that increase profit potential and improve your customers’ exposure to quality healthcare.
The cloud is important to many businesses these days, and healthcare companies are no exception. Many of them are realizing cloud benefits through outsourced services. The reasons include:
Additionally, cloud-based applications are improving operations and customer experience. In fact, cloud computing has become a necessity in the healthcare field with applications that handle everything from revenue cycle management to patient billing and claims.
The cloud can easily scale to the size of your company while controlling costs and ensuring 24/7 secure access to vital data. Any potential cloud migration growing pains will be easily mitigated by the end result that provides powerful benefits for your healthcare business.
Similarly, healthcare companies have implemented up-to-the-minute telehealth applications to communicate with patients and other providers in remote locations.
The cloud can easily scale to the size of your company while controlling costs and ensuring 24/7 secure access to vital data. Any potential cloud migration growing pains will be easily mitigated by the end result that provides powerful benefits for your growing business.
Healthcare organizations are also seeing the potential of new technologies such as artificial intelligence, 5G and the Internet of Things (IoT). More than half of CompTIA survey respondents say this emerging tech category facilitates greater innovation and efficiency.
Nearly two-thirds (63%) of business leaders ranked higher productivity as the main reason for adoption. They feel these solutions play a key role in reducing costs, improving productivity and increasing revenue.
Another way healthcare companies are boosting their offerings is by providing telehealth services. Business Insider Intelligence projects that the U.S. telehealth market “will grow at an annualized rate of 75% in the five years through 2023 to reach more than 57% of the total U.S. population.”
Many of these new technologies and services are becoming mainstream options. They could provide an immediate, noticeable impact on your sales and revenue. That’s why emerging tech should be carefully considered in any future business plans.
Technology isn’t just a tool for business efficiency; it’s essential to the success of growing healthcare businesses — and also opens new revenue streams. Every company, from startups to enterprises, must embrace technology to stay competitive. Permanent changes in productivity are ultimately driven by technological change.